We worked with them to create a new look site and build up a strategy for using social media to promote the charity.

Anchor House

We were asked to create a modern, CMS based website that would be easy to update and also include various social media and networking links. Our design was worked around the idea of a London based charity, close to the river, using the Anchor House brand colour scheme as a base.

We set the site up to include YouTube video and links to Twitter and Facebook pages and using our own Pressitt website we also set up a social media news room for Anchor House to use.

We created 101 Best Twitter Apps exactly for that reason! Here you can submit, vote and see what others thought of the apps you are going to use. See an ordered list of what others have voted on and submit your vote for the applications that you have been using.

Over the last few months CK Clinical have been trying out new ways of recruitment using social networking tools and needed a site that was quick to update and easy to use. We suggested building the main body of the site in WordPress with a bespoke job search and listings area that we would add. Everything is now in place and CK Clinical is using the site and other social networking tools to change the way recruitment works.

With our knowledge of social networks and modern internet trends we were able to work with CK Clinical to design a new, clean website and link it all through Twitter, YouTube and Facebook.

About CK Clinical:

CK Clinical was established in 2004 with the express aim of helping Clinical Research Scientists find jobs in the pharmaceutical industry. We are part of the CK Group of companies formed in 1991.

In 2009, CK Clinical are now a leading pharmaceutical recruitment company working with all of the leading Pharmaceutical, Biotechnology and Clinical Research companies offering more than just access to some of the best pharmaceutical jobs available but we also aim to make the job hunting and recruitment process as easy and enjoyable as possible.

View the CK Clinical website

The new site is built on WordPress CMS with a custom job search area and job listings that links through to YouTube, RSS feeds and Twitter.

At Best Served Cold we like to keep up with new trends and ideas – over the years we have signed up to hundreds of new sites – and we’ve been using sites like Digg, Reddit and Mixx for a number of years to help promote our new releases. Recently we’ve been experimenting with Twitter and Plurk and have a couple of clients who are trying YouTube as a way to gain traffic and interest.

SEO vs. Social Media

Well, that’s a bit of a leading title. It’s not a case of versus, it’s more a case of what to use and when best to use it. There is still and will probably always be a need for good SEO on a website. Along with Accessibility (the two go hand in hand) it’s one of the building blocks of a good website and needed to ensure your site gets indexed and found on search engines for the topic you want.

Social media is a broad term for a lot of different sites. It started with social bookmarking sites such as Delicious and social rating sites like Technorati. Closely followed by social networking sites like Facebook and Myspace the term has finally come to include all sites that allow communal interaction around a topic, personal accounts or news.

Modern websites are often built around a Content Management System (CMS) and as such will often have some from of social media built in – usually comments or a rating system – but to get the best results you need to look at other websites to see what they can offer you.

To take full advantage of the social media revolution a company has to consider how to get people talking about their products and services on other websites, do they write a blog, set up a YouTube account, do they Twitter, create Social Media News Releases or need a FaceBook page? There are a lot of options and it’s not always easy to understand the advantages one site has over another.

That’s where Social Media Consultants come in, they can advise about what’s best for your company and which sites you need to be joining. It’s not rocket science and with a bit of time most people would be able to figure it out themselves but, like SEO, it’s much easier to get someone else to do it!

Best Served Cold have been working with social media for a number of years and have a wide knowledge of what works and doesn’t work on various websites. If you’d like an introduction to social media and SEO for your site why not contact us. We can review your site and business and work with you to improve and build a social network of your own and, if needed, give advice on how to improve your SEO while you’re at it.

We designed the site around the new branding for CK Healthcare, using the colours and fonts specified and linked it all through a WordPress front end with some extra code to allow for job search, applications and registration:

CK Healthcare is the new name in healthcare recruitment. Specialising in the recruitment of Allied Healthcare Professionals (AHP) and Health Service Scientists (HSS) to the NHS.

There’s still plenty of content to be added but the main site is up and running now. The site is a full content managed recruitment company site with job search, registrations and job applications.

CK Healthcare

If you’re not sure what a newsroom is, here’s an excerpt from Pressitt:

The Social Media News Room is a unique company landing page offering access to all of your multimedia news releases and developed to your specifications. It is a first touch for brands wanting to engage and participate with online communities, including journalists, bloggers, and even consumers researching your product or services.

We have lots more ideas in the pipeline for Pressitt, we’ll be talking about them in more detail soon!

101bestblackberryapps.com

101bestiphoneapps.com

These are the first 101best sites that are built around our brand new backend system that will allow for future enhancements and upgrades to be implemented more frequently and easily.

We’re going to be writing more about these websites in the coming days and weeks as we’re very excited about the future of the 101best idea. Just a couple of weeks ago 101bestwebsites.com broke through the 1,000 visitor a day mark – almost exactly a year since launch. We’re hoping to emulate that success with our 101best application sites.

You can follow the new submissions on Twitter or RSS and we have lots of plans to make the sites bigger and better. If you have any ideas or thoughts about how to make them better, or even a 101best site that you’d like to see, why not let us know…

From the site:

Programme-makers are always on the look-out for products, services, locations and people for TV productions. We make the process of contacting them simpler and easier.

We aim to ensure no other service gets as many programme-makers and friendly businesses as close to each other as Get My Business on TV does.

So, if you’re interested in getting your business involved in TV, look no further than Get My Business On TV