Creating a fan page on Facebook sounds like a quick and easy way to generate traffic to your site and gain new customers for your business. With the explosion in social networking traffic over the last few years there’s a buzz around Facebook almost like the buzz surrounding the internet in 1999! But creating a successful fan page and making social media work for your business takes more than just throwing up a page and expecting new visitors to flood in.
I’m sure most people reading this will already have a profile page on Facebook – there are over 400 million users on Facebook now, it’s the largest social network in the world and one of the most used websites. Most users check their profiles at least once a week with a large number checking several times a day.
Most marketing people have a profile on Facebook and try to use that to promote their businesses and network with likeminded individuals around the world but to keep your private life a bit separate from work we’d usually suggest setting up a Fan Page for your company. It works just like a profile but allows you to provide a public page for your business without getting your personal profile mixed up.
A Facebook Page is a public Profile that enables you to share your business and products with Facebook users.
When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
View our Best Served Cold Fan Page
Recently we’ve been involved with setting up a couple of Facebook fan pages with bespoke applications for high profile campaigns – please contact us for more information.
To get the most out of your fan page you need to remember that Facebook works best as a two-way conversation. As with all social networks the idea is that you can talk directly to your customers but they can also talk directly to you – don’t ignore them. Make sure you respond, join in and give your visitors a reason to recommend you to their friends. By giving something back you can increase your fan page visitor numbers and in turn increase your customer base.
If you’d like to know more about how Facebook and other social network sites can help improve your business please contact us. We’re always happy to talk through ideas and discuss potential benefits of social media with all types of business.