Best Served Cold

Archive for June, 2010

Web Design in Letchworth

Are you looking for professional web design in Letchworth? Best Served Cold have been designing and building websites in the Letchworth area since 2003. We started off building small sites for ourselves and our friends but soon got recommended to companies across Hertfordshire.

There are a number of factors you should consider when looking for a web design company to build your new website, just the same as a company offering to design and build anything else for you: quality of work, previous experience, knowledge, skill and professionalism.

At Best Served Cold you can see from our portfolio of local clients in the Letchworth and Hertfordshire area that we satisfy all these requirements. Having worked with local groups and businesses in the area and government agencies we are well placed to talk through any requirements you may have for a new website.

No matter the size of your group or business in Letchworth we can design a website to suit. We specialise in the creation of content managed websites using WordPress and can also offer SEO, accessibility, social media training and other tools to ensure your new website is of the highest quality.

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Geo-location social networks

Now that we’ve all got used to Facebook and Twitter and businesses are starting to realise the potential of social networking and talking to new customers directly there’s a new social revolution just about to hit the mainstream: Geo-location social networking.

This new form of networking has been made possible with the increase in GPS enabled smart phones and faster mobile connection speeds. We can now pin point our position on earth to within a few metres with our phones and we can use that technology to find interesting events, shops, restaurants and places of interest nearby. The geo-location social networks aim to take that a stage further by connecting people who are in the same area and allowing friends to connect to each other via maps.

So, imagine you’re on a night out in London, you’re meeting a few friends but don’t really know the best places to go – simply log into your phone and check the map. You’ll see where you are, recommended restaurants and pubs and even how far away your friends are. If one of the local bars has a special offer on you’ll get an update so you can get a few cheap drinks… while you’re at the bar a message pops up that a restaurant round the corner is offering free starters if you get there in the next 30 minutes. All of this can be worked through your phone and local businesses can connect directly to potential customers.

There are four main location based networks vying to get users and businesses signed up at the moment: Foursquare, Brightkite, Gowalla and Loopt. They have all had a lot of funding and offer similar features but each one has a slightly different focus. And don’t forget that with this much potential revenue and traffic the big guns are also going to be competing in this arena soon enough – Facebook, Google and Twitter all have location based services starting, in the pipeline or already working.


“Foursquare is a mobile application that is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things. Foursquare lets you “check in” to a place when you’re there, tell friends where you are, and track the history of where you’ve been–and who you’ve been there with. Foursquare challenges you to explore your city in new and fun ways by earning points, winning mayorships, and unlocking badges and specials for trying new places and revisiting old favorites.”



“ is a web site and, more importantly, an iPhone application that allows you to check in with your social network from where ever you are. When you use your phone, Gowalla locates you through GPS, then allows you to check in at the location, share a message about where you are and why you’re there and pick up virtual items.”



“Brightkite is the simple way to keep up with friends and places. It lets you see where all your friends are, so you can spend more time with them. You can also discover places in your neighborhood and meet other locals along the way.”



“Loopt is a mobile social-mapping service that lets you use the location of your phone to discover the world around you.”


If you’re interested in finding out more about how you can use social networking and geo-location social networks for your business please contact us.

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Facebook Fan Pages

Creating a fan page on Facebook sounds like a quick and easy way to generate traffic to your site and gain new customers for your business. With the explosion in social networking traffic over the last few years there’s a buzz around Facebook almost like the buzz surrounding the internet in 1999! But creating a successful fan page and making social media work for your business takes more than just throwing up a page and expecting new visitors to flood in.

I’m sure most people reading this will already have a profile page on Facebook – there are over 400 million users on Facebook now, it’s the largest social network in the world and one of the most used websites. Most users check their profiles at least once a week with a large number checking several times a day.

Most marketing people have a profile on Facebook and try to use that to promote their businesses and network with likeminded individuals around the world but to keep your private life a bit separate from work we’d usually suggest setting up a Fan Page for your company. It works just like a profile but allows you to provide a public page for your business without getting your personal profile mixed up.

From Facebook:

A Facebook Page is a public Profile that enables you to share your business and products with Facebook users.

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

View our Best Served Cold Fan Page

Recently we’ve been involved with setting up a couple of Facebook fan pages with bespoke applications for high profile campaigns – please contact us for more information.

To get the most out of your fan page you need to remember that Facebook works best as a two-way conversation. As with all social networks the idea is that you can talk directly to your customers but they can also talk directly to you – don’t ignore them. Make sure you respond, join in and give your visitors a reason to recommend you to their friends. By giving something back you can increase your fan page visitor numbers and in turn increase your customer base.

If you’d like to know more about how Facebook and other social network sites can help improve your business please contact us. We’re always happy to talk through ideas and discuss potential benefits of social media with all types of business.

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