Best Served Cold

11808 – Cloverfield update

Since I wrote the original news item linking through to the trailers we’ve had thousands of visits from people wanting to know more. So, here is a more complete story with the original trailer after the jump.

For those that don’t know, 11808 is the release date of the science fiction / monster movie, from producer J J Abrams, also known as Cloverfield.

Official site

The story so far:

Following the success of the Transformers viral campaign, Paramount decided to release the original trailer well before the release of the movie to create hype. It worked!

Lots of small, apparently interlinked, websites emerged soon after with supposed hints about the film (in a similar way to Abrams other big project Lost) most of these small sites have been revealed as fakes as Abrams himself stated “while a number of websites were being developed to market the film, the only official site that had been found was”

The trailer:

So far, that’s about all the information there is about the film.

Rumours we probably shouldn’t believe: It’s a Godzilla type film. There are Raptors like in Jurassic Park. It’s all shot on handheld / camera phones.

Fact: It’s not called “Monstrous”. There’s something in it related to “Slusho!” (whatever that might be…) – you can’t drink just 6!

Official trailer at

2 Responses to “11808 – Cloverfield update”

  1. Paul Banks says:

    Looks good, but not sure about the incredibly long wait! I’ll have either forgotten all about it by the time it comes out or just got fed up with the hype!

    (edit: The release date is 18th January 2008, so only 5 months…)

  2. Mox says:

    Read the “History” section at
    Interesting story, especially with the graphic on and the teaser.

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