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You can’t drink just six apparently. So, this was thought to be a marketing plot for Cloverfield (see our 11808 update but now it’s appeared in Heroes and there are rumours of a Lost appearance this season.
This all looks like a bit of an in-joke to me but it’s all good fun. I haven’t been able to find those pictures of the Lost cast with Slusho’s and t-shirts yet, maybe it’s all building up to a massive Lost/Cloverfield/Heroes mashup?
Here are some of the Heroes cast with Slusho’s:
Pictures from Greg Beeman’s Heroes blog
Wikipedia has a bit more on Slusho and here’s the site that started it all Slusho!