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When you think of social networks there’s one that often gets overlooked: Linkedin is a business network that allows users to set up profiles, add pictures, talk to each other, link to like minded and similar business people and then network with them. So is Linkedin a social network like Facebook or MySpace? Yes, sort of. The main difference is the demographics and the fact that looking at Linkedin at work may be considered good but playing with Facebook isn’t something you want your boss to see!
At a very simple level you can think of Linkedin as “six degrees of seperation” for business people.
With over 50m users worldwide Linkedin isn’t as big as Facebook yet but the demographics of its users makes for quite interesting reading:
Average Age: 41
Household Income: $109,703
Household Income $100k+ 53.5%
Own Smartphone/PDA: 34%
College Grad/Post Grad: 80.1%
Business Decision Maker: 49%
24% Have a Portfolio Value of $250k+
50% Are Business Decision Makers in Their Companies
There are a lot of companies and business executives on Linkedin, it’s a good way to keep your finger on the pulse of your industry and you can join groups to talk about your business interests and what might be affecting your current and future work plans.
If you’re a freelancer or contractor you can use Linkedin to promote your services. Spend a little time talking to people in your area of expertise they might want to hire you.
By using your profile and contacts wisely you can use Linkedin to find a new job and talk to prospective clients – wherever they are in the world. You can also find out about companies and talk to existing employees to check out what your next job might be like…
LinkedIn allows you to:
We have a company profile on Linkedin: Best Served Cold on Linkedin